Effective Aluminium Free Deodorants For Everyone

We started Pure Deodorant in London, UK, as we saw a lack of accessible healthy and ecological (paper-packaged) natural deodorants in Europe.

Our deodorants are made in the UK, only using ingredients which are gentle to the body and skin.

The packaging is fully made from strong paperboard which can be recycled after use.

We aim to make healthy and ecological products accessible to the broadest public. Over time we plan to lower the price to allow access to more and more people.

To anyone who will join Pure Deodorant in the early stages of our history: a huge thank you for contributing to the creation of a new industry of affordable clean and ecological products.

Regardless of our success, we'll be delighted and proud if we can help propel a future where you'll be able to find healthy, sustainable ecologically-packaged products in local shops and supermarkets.

Our products have great formulations, being effective but also gentle to your skin. They come with an INCI Beauty score of 18+/20, and a Yuka score of 65+/100.

And with their packaging made entirely out of paper, they can be recycled after use. No plastic waste.

At Pure Deodorant we are on a mission to make clean skincare eco-packaged products accessible and affordable to everyone.